Brand

One mark.
One voice.

The S-TIER identity, reduced to what matters: the globe, ink and paper, one signal color, and data set like an export document.

The mark

The globe, in three dimensions.

Built in Blender from the original artwork: one globe model with the traced S-TIER lettering wrapped around its equator, turning inside the logo’s outline ring. Drag to spin.

S-TIER globe
A: hero, slow turn
S-TIER globe
B: showcase, tilted and faster
Principles

Ultimate Machines, honestly documented.

01

One mark, one voice

The globe is the brand. The italic plate, badge and 起死回生 banner are supporting cast for merch and events.

02

Ink, paper, one signal

The cars bring the color. The interface stays monochrome, with Midnight Purple used once per view.

03

Data is design

Chassis codes, engine codes, grades and mileage are set in mono, like a Japanese export certificate.

04

Numbered like a collection

Every car gets a stock number for life. The sold archive is a collection, not a graveyard.

05

Quiet Japanese cues

Small kanji labels as texture — 在庫, 入荷予定, 売約済. No rising-sun clichés, no fake brush fonts on the website.

06

Honest by default

Repair history, grade and verified mileage are structured fields, shown up front — never buried in prose.

Color

Ink & paper.

Midnight Purple replaces the old lilac. It's named after Nissan's Midnight Purple paint (code LX0) on the R33 and R34 Skyline.

Ink#0B0B0C
Carbon#18181B
Paper#F4F2EE
Ash#9A9AA0
Midnight Purple#9B6BFF
StatusAvailable · Incoming · Sold
Type

One system.

Hero: Playfair Display + Libre Baskerville italicUltimate Machines.
Headings: Playfair DisplayEvery car, numbered.
Reading and interface: Inter2001 Nissan Silvia Spec S — reserve before it lands.
Data only: JetBrains MonoNo. 050 · S15 · SR20DE · 6MT · 80,000 mi · Grade 3.5
Japanese: Noto Sans JP在庫 · 入荷予定 · 商談中 · 売約済
Asset hierarchy

Supporting cast.

Primary — GlobeSite, social avatar, documents, window decal.
Secondary — Italic plateApparel, slap stickers, event banners.
Seal — Ultimate Machines badgeWindshield banners, delivery packs, "S-TIER selected" stamp.
Campaign — 起死回生Merch drops, Tokyo Auto Salon and car-meet posts. Never in website menus or buttons.